29.08.2011

Nikolai Petov will make a report about Russian potential in the field of polymer films import substitution

In crisis conditions, when a consumption recession is observed on B2B market, there are some niches where not only sales slowdown, but also growth in demand can be expected. It is the goods that substitute import analogues. One of these goods in polymer industry is polymer films for glass lamination (architectural, automotive, decorative) and the films for out-door advertisement.

During the time of 2008-2009 recession, the consumption volume decreased lightly less by 21% in a segment of architectural films with the assumption that construction slowdown amounted more than 50%. Slowdown accounted for around 4% in a segment of out-door advertisement, and growth in a segment of automotive films was in 2,5times that is completely against general trend of automotive industry behavior. The fact of the matter was as follows: the market of films for glass lamination is very young and now it is a time of its filling. Even in economic instability conditions the new type of goods finds its customer and negative impacts exhibits in a more soft form. For instance, the segment of architectural films has been fully recovered and by quarter exceeded 2007’indexes, while a recovery of construction market sector is expected to be by the middle of 2013.

The sector of the films for out-door advertisement also has its particularities. In contradiction from above mentioned markets, out-door advertisement market is already fully formed and, most probably, it will not have any radical changes in the nearby years. Crisises and economic upswings do not make any impact on this market because the number of advertising mediums is stated by legislation. It’s impossible to increase its number without corresponding acts/regulations. Decrease of out-door advertising mediums is also impossible notwithstanding crises. Advertising mediums are the core of advertisement business. Its number is decreased only in case when all the other modes are fully exhausted.

The report appeals to put wise about the market situation with films for lamination and films for out-door advertising mediums, to give calculated market volumes and to predict eventual market trends.

Метки:

Категории: News